How many people have become rich and famous because of YouTube? Without batting an eyelash, you’d probably remember at least one celebrity who was discovered this way. The same holds true for small businesses. Pocket Video Cameras are arguably one of the best gizmos out in the market today. Perhaps its appeal lies in being lightweight, portable, and affordable. They are almost as small as a regular cell phone, making it fit easily into one’s pocket. People use pocket video cameras to record just about anything. But did you know that you can earn money with the help of these pocket video cameras? You’re probably thinking – paparazzi. Well, that is a given. Paparazzi earn top dollar for controversial pictures of movie stars, politicians and royalty – but that’s not what we’re talking about here. Why Buy a Pocket Video Camera? If you’re an entrepreneur with a startup business, you’re still probably asking, “Why should I put a video on my website?” Ask yourself this: how many people have become rich and famous because of YouTube? Without batting an eyelash, you can probably think of at least one celebrity who was discovered this way. The same holds true for small businesses. We live in the hi-tech age. Almost every activity involves the use of technology, and almost everyone uses the internet. It’s only logical that if you want to go into business and be successful, you should have maximum exposure – and the best exposure that you can have is to make a video and take it online. Sure, you can have the best web designer create your website. But plain text and graphics can sometimes be boring, and nothing beats embedding a dynamic video in your site. A Success Story A great example of successfully using a pocket video camera for business is Aquatic Fitness Concepts, a Southern California-based company that fits its 16 foot by 8 foot swim spas into backyards. Potential customers could not figure out how the company could do such a task. According to Paul Roberts of West Coast Marketing, the company that handles marketing for Aquatic Fitness Concepts, “It’s surprisingly easy using a crane, but everyone is terrified of and fascinated by the process. So, John Trzcinka, the owner, has started using his Flip camera to film these crane installations. It’s quite something to see.” Trzcinka posted the video on his company website and potential clients are reassured by the safety and ease of the installation process. This has brought on increased sales for the Aquatic Fitness Concepts. How to Benefit from Using Video Follow these tips for maximizing your use of your pocket video camera for your business: Establish yourself as an expert in your industry. Shoot a short video of yourself giving tips or a how-to tutorial to show how knowledgeable you are about your business. You’ll be surprised at how many people will try to make contact with you. Tell your story. Most people are interested in what goes on behind the scenes. Videos about how a product is made, how a service is done, or how a project progresses are particularly interesting to most audiences. Provide quick feedback to your clients. The pocket video camera is very useful in giving feedback, especially when you want to demonstrate a point to a client. For example, a business development consultant hired to develop a business on a particular site, shoots a video of the site to prove to the client the feasibility of the site. Create real-life testimonials. With your pocket video camera, you can easily take videos of your clients’ testimonials. Because of its small size, customers are less intimated to share their stories on camera. Use videos to enhance your press releases. Pyxl, a marketing firm in Knoxville, Tennessee mails Flip cameras to its clients whenever they have news to share about their companies. They shoot videos with the camera, return the cameras to Pyxl, and the marketing firm edits the videos and embeds them in online press releases and social media releases. One of the most popular pocket video cameras in the market today is the Flip Ultra HD. Priced at $150 to $200, it’s a small investment compared to the revenue that maximum exposure for your business will generate. Its 8 GB of internal memory allows the user to shoot about 2 hours of video. It has rechargeable batteries that you don’t have to remove from the camera when you’re charging. Just connect the camera to the USB port of your computer. You can also use 2 AA alkaline batteries as backups. Fortunately, these days you don’t have to spend a lot of money to get publicity for your business. Just use your handy pocket video camera and you’re all set for success.
Continue readingDirty Workspaces Can Pose Serious Health Risks
Did you know that an average office keyboard and mouse can contain as much as 400 times more germs and bacteria than a toilet seat? That’s pretty disgusting, especially when you start to imagine opening a bag of chips and eating from it – after using your keyboard. Ingesting such dangerous bacteria can cause any number of ailments and illnesses, ranging from mild to seriously life threatening. The solution: regularly cleaning your workspace, especially your keyboard and mouse. Cleaning your workspace and workstation also has the added benefit of making your computer work more efficiently. Dust, dirt, and grime stuck in your keyboard and mouse make them sticky and uncomfortable to use, while de-dusting and cleaning the inside of your CPU enables better ventilation that increases its life span and performance. Cleaning materials don’t cost much (especially when you consider the cost of hospital and medicine bills), and cleaning isn’t all that time consuming – so there’s little reason to put it off. Disinfectant wipes – which can kill about 95 percent of existing bacteria – are available at any grocery store, and you can buy compressed air at most office supply stores to clean the spaces between and under the keys of your keyboard. It takes less than 5 minutes of your time each day. So why risk the chance of infection and sickness when you can simply take a few minutes each day to disinfect and clean your workspace? It might be terribly trite, but the saying, “An ounce of prevention is worth a pound of cure” still holds true.
Continue readingThree Reasons Managed Services is Vital to Your Business
You may be running a business of your own and are using Managed Services, but you’re asking yourself, “Do I really need this? Is it worth all the costs?” With the very competitive nature of today’s market, Managing Services serves a vital role on your company’s function and progress. The answer is “yes” – it’s very much worth it. As a user of Managed Services, you are aware that with the IT consultant you have on hand, IT problems may be largely minimized or halted even before they occurs. When you have someone who constantly monitors your network, problems are minimal, and problems that do arise are addressed right away – even before they disrupt your operations. But even so, many companies still tend to shy away from Managed Services. They believe it’s an extra expense that they are better off without, since it typically involves monthly or annual fees. What these companies don’t realize is that without Managed Services, they may be spending more than what they think they save. Fortunately, you yourself have availed of this service and are enjoying its benefits. Below are three reasons why your choice to use Managed Services is a good one, and why you should continue: No surprise IT-related costs that would disrupt your budget plan – Fixing IT problems will cost you, and more often than not, it’s a considerable amount. You’ll be forced to shell out money unexpectedly so that you can address the problem as soon as possible to minimize the effects of it on your work. With your subscription to Managed services, you have no IT-related expenses that aren’t part of your budget plan. You are provided with trained personnel – Filling in IT staff positions is often much more expensive, not to mention more tedious, when compared side by side with Managed Services. Training costs add up, too. You’re paying a lower cost with your already-trained personnel provided by Managed Services, rather than with a newbie you’d need to get up to speed. Increased operations efficiency – With no network problems occurring, the efficiency of your operations is increased. You do more and serve more; in effect, your customers are happier and your employees are free from frustration. All of this adds up to higher revenues for you.
Continue readingTips to Evaluate and Improve Your Backup Solution
How good is your current backup solution? Having a reliable backup solution is the first step to accomplishing a successful disaster recovery plan. These guidelines will help you evaluate and improve your current backup solution. It’s impossible to have a disaster recovery plan without first having an efficient backup solution. So, the question is: Is your backup solution truly efficient – or just good enough? Traditionally, backup processes use a tape storage method. But unfortunately, tape has many limitations. Tape-based backup systems involve high costs. This is especially true with large capacity backups. Additional problems include complicated upgrades, degradation over time, and sluggish backup and restoration. Traditional backup procedures only capture a single snapshot of your information each day. This means that if your backup is programmed to occur at 12 midnight, you jeopardize losing the entire next day’s work if disaster strikes. Backing up traditionally requires rigorous manual labor . Someone has to make sure that the proper media is in the drive. Someone has to evaluate the backup results to ensure completeness, as well as periodically execute data restorations. Once the backup is complete, someone has to take it offsite for security purposes. Although some companies are equipped to perform all of these backup-related tasks, most aren’t — and many are unsure whether their backups will be available when needed. However, during the last three to five years, the standard backup method has shifted to digital solutions that provide greater capacity and quicker backup and restoration. Here are some ways that you can improve your backup system: Ensure that every bit of your data is backed up several times per day. Remove the human factor from the backup equation. (This reduces the possibility of error as well as operating costs.) Choose a restoration process that is fast yet flexible, so you can easily re-instate your entire data set or any part of it if needed. Ensure that your system has very little impact on your business operations. It should be transparent to you and your employees that the backups are even taking place (that is, until you need them, of course!). Don’t hesitate to contact us for more details. We can help you put together and manage an efficient backup solution that’s ideal for your specific requirements.
Continue readingCriminals May be Stealing from You while You Sleep
If you’re not careful, online crooks may be stealing money from right under your nose. According to the US Federal Bureau of Investigation, online criminals have been getting away with what they estimate to be over $100 million in bank fraud – mostly at the expense of small to midsized businesses. Typically, hackers plant malicious programs known as Trojans into the networks of target companies, which then steal passwords to various online services such as online banking and fund management. Having gained access to these services, these hackers then commit something called ACH or Automatic Clearing House Network Fraud. Typically, they wire money out of their victim’s accounts and into the accounts of money “mules” who help them launder the money for a cut. These funds are then transmitted to the criminal masterminds – who are often located in countries outside the reach of American law enforcement, such as China and Russia. Small and midsized businesses have become a favored target by hackers lately because they often lack the time and resources to put stringent security controls in place. A survey conducted by security vendor Panda Security reveals that of the 1,400 businesses questioned, around 52 percent employed no basic security measures such as Web filtering, while 29 percent lacked anti-spam protection. How can you protect yourself and your business? Make sure you educate employees about the threat and train them in basic security awareness, such as avoiding opening emails and attachments coming from suspicious senders or with suspicious content. Consider beefing up your network security measures – including installing and using updated antivirus software, network firewalls, and web and mail filtering solutions. Too busy? Don’t know how to start? Then perhaps this is a good time to seek out the services of a professional. Call us today to see how we can help protect your business.
Continue readingTracking Stolen Laptops
Both your laptop and the data in it are important business tools, which is why you might want to consider upgrading your security measures to help prevent losses from theft. A study by security vendor Symantec cites that in the United States alone, someone’s laptop gets stolen every 53 seconds. And of that number, 97 percent of those are never recovered. Besides the obvious loss of your hardware and the inconvenience that brings, experts cite a much more important concern with stolen laptops: the loss of the information you have inside. Saved passwords, sensitive business and personal information – in the wrong hands, a stolen laptop can compromise your personal security and the security of your business, not to mention the actual loss of the data itself. Symantec and the Ponemon Institute, an independent data, information, and security research firm, pegs the average loss from a stolen business laptop to about a whopping $10 million. This is why it’s paramount that you guard yourself against laptop theft and put measures in place to guard your data in the event that your laptop gets stolen. Fortunately, there are several options you can choose from, such as installing a tracking program on your laptop and regularly backing up your data. You can also use more sophisticated passwords and encryption for your computer, making it harder to crack. Some trace programs also include an option to remotely wipe the data on your laptop in case of theft. Both your laptop and the data on it are important business tools, which is why you might want to consider upgrading your security measures to help prevent losses from theft. Please give us a call and we’ll be happy to provide a blueprint of security policy that works for you.
Continue readingTips for Buying a New Printer
Having a device that just prints out paper won’t cut it anymore – today’s printing needs involve much more. Taking care of several needs in a single device is convenient and cost effective, and saves space too. These days, printers have become more than just, well, printers. There are many additional features and factors to consider for your purchase, as well as its use, to be as cost effective as possible. Multi-functionality is one of the most important factors you should consider when buying a printer. With technology moving in leaps and bounds, having a device that just prints out paper won’t cut it anymore. Today’s printers have multiple functions, which make them more versatile. Look for features such as a built in scanner (preferably capable of multiple page scanning), as well as fax and copy options. It’s much more convenient to have everything in a single device, and it saves space too. Another factor to consider is how economical your printer will be to use. One feature that helps reduce costs is called duplex printing, which allows you to print on both sides of the page – saving on paper costs and making your operations much more environment friendly. Make sure that your printer has the option of setting duplex printing as its default mode. Another way to save is by determining which type of printer you need – laser or inkjet. Inkjet printers print slower, but are cheaper to purchase and use. Laser printers print faster and offer better quality output, but are much more expensive to purchase, and the ink cartridges cost a lot more, too. So before buying a printer, it’s essential to determine how you’ll use it first. Also make sure that your printer has the option to print draft and black-only copies for not-so-important documents. When you don’t need professional quality or color prints you should have the option to enable lower quality printing, which will save on ink costs. You should also look into network printing, which lets multiple users print from a single printer. This enables you to monitor ink and paper usage better, and also eliminates the need for multiple printers in the office, saving on purchase, operation, and maintenance costs. An LCD on your printer will also help you diagnose and troubleshoot problems, as well as preview documents that are printing or in the cue. If you are looking for help in buying a new printer for your office, or want to organize your existing printing system to save on costs, please feel free to give us a call so we can discuss options that will meet your particular needs.
Continue readingStale Programs can Poison Your System
Patching and updating the programs that you use, as well as removing old or unused programs, can go a long way in ensuring that your system is safe from malware attacks. One of the more subtle ways hackers use to get malware into your system is through exploiting programs that are either old or not up to date. Naturally, most programs are not perfect when they first come out, and hackers are always out to exploit weaknesses in the design and infrastructure of these programs. This is why developers constantly send patches and updates to their clients and subscribers. Programs that do not have these patches and updates that fix vulnerabilities in the system are very viable entry points through which malware can enter your system. Also, older programs on your system might be phased out, which means the developer is not releasing patches or fixes for them anymore. This is why it is essential that your programs be up to date, especially with the latest security patches that plug up holes in the system. And if there are programs that are beyond their expiration date or aren’t being used any longer, it’s a waste of space and resources to keep them installed in your computers. It’s important that you regularly check the status of your programs to make sure that they’re always in tip-top shape. If you’d like to ensure that the programs you use are always patched, updated, and safe, please contact us so we can sit down with you and develop a customized security system that meets your specific needs.
Continue readingThe Importance of Business Continuity Planning to Your Business
A Business Community Plan allows your business to resume normal operations after experiencing data loss or equipment failure resulting from minor problems to major disasters. You’ve probably heard news about companies that have experienced data loss. You may think that these losses can only happen to larger companies because of the huge databases they have. However, small to medium-sized businesses are not safe from data loss, either. Unfortunately, according to recently conducted studies, around 50% of small to midsized businesses are at risk, because they have no Business Continuity Plan (BCP) in place. What is a Business Continuity Plan? It’s a comprehensive plan that enables your business to resume normal operations after a significant data loss or network downtime due to natural disasters, sabotage or theft, or equipment failure. Maybe you already have a Business Continuity Plan for your company. Even so, you need to make sure that your plan is flexible and scalable, and can adapt to the natural changes that your business undergoes. Software and hardware installations, updates, and modifications are an important part of business continuity planning. Your data should be properly and regularly backed up, and you need storage and recovery systems and procedures that are continually updated with changes that constantly occur in your IT. If your computer software and hardware are not properly maintained and procedures are not updated, this may lead to backup errors that will result to costly data losses. Unfortunately, companies routinely suffer significant data loss because they discovered the errors too late – usually while trying to recover the data. In addition to having a flexible and scalable BCP, you also need a highly skilled IT staff that is up to speed on the importance of backup and recovery of data. It’s important that this staff is properly trained to implement your BCP in the event that your business experiences a major data loss. Your business is important to you – and to us, too. We’re here to help you create or fine-tune a Business Continuity Plan that is best suited to your unique business needs, as well as prepare and assist your staff in implementing the plan should it become necessary. Contact us for more details.
Continue readingHow to Maximize Your Twitter Account
Twitter can be a powerful tool for business if used properly, but how? Experts list a few tips to help you utilize this social networking website to boost your online presence. It’s common knowledge these days that social networking websites such as the hugely popular Twitter can be used not only as an online socializing medium, but also as a powerful business tool. However, not everyone becomes as successful as they want to. Here are a few tips experts recommend you follow when using Twitter: Pick who you follow. Many people think that Twitter is all about getting as many followers as possible and following as many people as possible. However, while it’s true that Twitter numbers can be powerful, it’s also important to remember that the quality of the Tweets you follow also counts for a lot. Plan ahead. Make things short and sweet. If you make it a habit of Tweeting at exactly 140 characters, you might want to rethink that. In case some of your followers decide to re-Tweet you, characters at the end of the Tweet will be lopped off to make room for “RT (insert Twitter username here)”. So if you have valuable information at the end of Tweet – like a link – for example, it becomes incomplete. Tweet at peak times. Try to determine the time when you have the biggest number of people viewing you. That way, you can get your message across much more effectively to as much people as possible. If you want to know more about maximizing your Twitter account for your business, please contact us and we’ll be happy to assist you.
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